ell by erin louise
this is without a doubt one of the most beautiful photo shoots i've ever seen. it encapsulates the word whimsical and makes me think of butterflies, fairies and being 5 years old again, yet it's so glamorously grown up that you just don't quite know what to make of it, except that it's so god damn pretty.
i've had the privlidge of watching erin louise grow as a designer, and this wonderful collection of formal dresses is for her spin off label 'ell', which i highly recomend checking out if you have a formal/wedding/ball/prince charming approaching sometime in the near future.
it's also worthy mentioning that not only are the clothes beautiful, but this shoot itself embodies some diverse talent. whilst erin is responsible for the gorgeous dresses, luisa brimble is the photographer and her work is fantastic. she has such an eye for detail and it's a significant aspect of these gorgeous shots which can't be disregarded. take the time to have a look at both erin louise and luisa brimble's work. you won't be disappointed!